LOS ANGELES, Dec. 30, 2016 /PRNewswire/ -- Big Mike Straumietis holds a one-of-a-kind charity called Holiday Heroes -- originally started in Bulgaria – by the CEO of Advanced Nutrients, the #1 brand in the Cannabis space, has now opened its latest chapter in Los Angeles, California to bring hope and happiness to the homeless this Christmas season.
Over 40 volunteers met at the Hollywood mansion of Advanced Nutrients founder and CEO Michael "BigMike"
Straumietis to assemble 1,100 backpacks for adults and 500 backpacks
for children packed full of the essential hygiene supplies, living
necessities and non-perishable food items to help the homeless.
After assembly,
they hit the streets in small teams to deliver the backpacks. In
addition, "BigMike" teamed up with the Volunteers of America who helped
deliver the backpacks to the Los Angeles homeless community.
While this is the
first time Holiday Heroes helped the disadvantaged in America, the
charity was started 4 years ago when BigMike moved to Bulgaria
to build research facilities and was shocked to see the hardships of
the poverty-stricken people there. Instead of standing by and doing
nothing, he started Holiday Heroes shortly before Christmas 2012.
That first
Christmas movement fed over 1,000 families and they continued to grow
and expand every year, eventually running Easter campaigns too. Last
year, during Easter 2015 they fed 5,149 families and during Christmas
2015 they fed 5,183 families. This year, Holiday Heroes has fed over
30,000 people.
Straumietis, or
"BigMike" as he's affectionately known in the industry, has been helping
shape and grow the medicinal marijuana scene for the last 30 years. His
company, Advanced Nutrients, is the largest privately owned hydroponics nutrients company in the world.
What sets Holiday Heroes apart is that there are no other fully transparent charities in Bulgaria where 100% of all donations go directly to feeding needy families. This is only made possible because Advanced Nutrients funds and handles all the administrative and marketing costs involved with this charity.
Holiday Heroes
maintains an active, carefully managed and 100% transparent online
presence via social media networks across the internet. Straumietis is
now bringing the same level of transparency and direct-to-the-needy
operations to America starting with this first campaign to help the LA
homeless during Christmas 2016. To learn more about Volunteers of
America or to make a donation, please visit www.VOALA.org.
For more information, press only:
Rene Rodriguez, 323-326-3305, rene@AdvancedNutrients.com
For more information about Holiday Heroes LA, please visit: http://www.holidayheroes.us